TelevisionA Broadcaster Perspective
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The Essays
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Jeremy Isaacs Re-thinking TV: My Journey From Terrestrial To Multichannel TV |
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Chris Bonney A Format Distribution Perspective: Multichannel, Formats and The Rise of Customised Viewing |
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Lisa Opie A Broadcaster Perspective: Differentiation is King |
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Dick Emery A Broadcaster Perspective: Television: Adapting to Thrive |
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Mark Greenstreet A Media Strategy Perspective: 'Clutter': An Industry Myth Revealed |
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Mike Smallwood, Peter Bowman A Research Perspective: Redressing The TV Turn-Off |