TelevisionNew Models for Television
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Our forward-thinking commentators introduce examples of current and potential commercial models for television - is this a glimpse of the future? Their comments suggest that the process by which they are developed may be of equal value to the models themselves.
Could mobile television change the way people view? Jacques Bughin from McKinsey reveals the potential and constraints of mobile television based on the results of his extensive research from Europe, US and Asia. In response to fragmenting TV audiences, BMW in the US decided to explore a new way to showcase the brand and its products; Suzanne Gray predicts what the advertiser’s experience could mean for UK television. Lisa Opie introduces the concept of affinity broadcasting and questions the equity of current broadcast regulation. She urges Ofcom to stand by their claim to embrace a television world where markets are open because, she advises, viewers will regulate the broadcasters. The new television environment is benefiting from new forms of entertainment content that are being developed by new combinations of creative people who would not have worked together in the past. When researching his paper, Andy Bryant asked the creative industry: does collaboration foster creativity more successfully than competition does?
Could mobile television change the way people view? Jacques Bughin from McKinsey reveals the potential and constraints of mobile television based on the results of his extensive research from Europe, US and Asia. In response to fragmenting TV audiences, BMW in the US decided to explore a new way to showcase the brand and its products; Suzanne Gray predicts what the advertiser’s experience could mean for UK television. Lisa Opie introduces the concept of affinity broadcasting and questions the equity of current broadcast regulation. She urges Ofcom to stand by their claim to embrace a television world where markets are open because, she advises, viewers will regulate the broadcasters. The new television environment is benefiting from new forms of entertainment content that are being developed by new combinations of creative people who would not have worked together in the past. When researching his paper, Andy Bryant asked the creative industry: does collaboration foster creativity more successfully than competition does?
The Essays
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Jacques Bughin Mobile broadcasting: red herring or big fish? |
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Lisa Opie New medium, new opportunities |
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Andy Bryant The Ocean's Eleven approach to creativity |
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Suzanne Gray New models for the new medium |