TelevisionNew Grammar for TV
New Language for the New Medium of TV > Sections > New Grammar for TV
No longer satisfied with the status-quo, academics and practitioners explore new rules to define the evolving television environment.
Virginia Valentine suggests that a structure to understand the elusive and ever-changing nature of the 21st century television audiences will enable broadcasters and advertisers to exploit the potential of the medium. Brian Jacobs challenges conventional ways of measuring television viewing with alternative frames that reflect the actuality of viewing today. John Billett describes how digital multichannel television may benefit from the new metrics of media performance management – the evolved language of media auditing. Julia Jordan explains how a robust affinity model can help to quantify consumers’ perceived value of programmes, channels and networks. Whilst Bill Thompson warns that until viewers are persuaded to shift their own understanding of what television offers and to embrace the future, there is no possibility of a sustainable commercial model emerging to fund the development, promotion and distribution of the programmes of tomorrow.
Virginia Valentine suggests that a structure to understand the elusive and ever-changing nature of the 21st century television audiences will enable broadcasters and advertisers to exploit the potential of the medium. Brian Jacobs challenges conventional ways of measuring television viewing with alternative frames that reflect the actuality of viewing today. John Billett describes how digital multichannel television may benefit from the new metrics of media performance management – the evolved language of media auditing. Julia Jordan explains how a robust affinity model can help to quantify consumers’ perceived value of programmes, channels and networks. Whilst Bill Thompson warns that until viewers are persuaded to shift their own understanding of what television offers and to embrace the future, there is no possibility of a sustainable commercial model emerging to fund the development, promotion and distribution of the programmes of tomorrow.
The Essays
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Brian Jacobs Magic mirrors: new research tools for the new models of television |
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Julia Jordan The rise of the new TV medium |
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John Billett Media performance management: evolving the language of media auditing |
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Bill Thompson Television is a screen mode: a bit is just a bit, as time goes by |
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Virginia Valentine The 21st-century viewer |