What's happening to TV



Stakeholders who are directly involved in developing the future of television share their views and opinions on:

  • How current political, social, economic and technological factors will impact on the emerging television landscape
  • What the implications might be for themselves and for broadcasters
  • How the relationship dynamics between our commentators and broadcasters are affected.
Robin Foster speaks about the need for government and regulators to provide a regulatory framework which encourages investment and innovation; whilst Alex Graham contemplates the future for broadcasters in view of the new codes of practice - that redress the balance of economic power between broadcaster and producers. Barry. R. Elson offers the content industry some lessons from the communication industry’s experience of going ‘anytime anywhere’. Nigel Walley, representing the voice of the consumer, explains that whilst the total picture for TV is exciting, the balance of power in the TV industry is finally moving from the supplier to the consumer and that the implications for the traditional, inflexible elements of the TV industry will be severe. This is a sentiment echoed by Alan Rutherford, who advises that whilst the new media landscape presents a massive opportunity for us all, many advertisers and agencies are reluctant to embrace change, feeling protected by familiar and comfortable trading practices.

The Essays

Alan Rutherford
Re-thinking old habits
Barry Elson
The view from the platform
Nigel Walley
Multichannel to multi-function TV: from choice to control
Robin Foster
A new model for the post-switchover world
Alex Graham
Taking content to the people