The new generation
New Language for the New Medium of TV > Essays > The new generation
Are students at Watford Campus (West Herts College), who are tomorrow’s generation of advertising’s elite, likely to transform perceptions of advertising having been born into a multichannel landscape? Stephen Andrews explains…
“Today’s students are tomorrow’s visionaries, the future of advertising. They are in touch with tomorrow’s consumers, they understand the new media, and they see possibilities where we see problems.” - Stephen Andrews


