A time to be bold



This is the perfect moment to try things out. We have the means of experimenting and discovering whether the many different kinds of television can work for viewers and advertisers, so let’s be bold: like advertising used to be, says Rory Sutherland.

Rory Sutherland “If we look back at UK advertising’s recent history, between 1955 – the birth of commercial television here – and the appearance of the Worldwide Web about 40 years later, we have four decades in which virtually nothing happened” - Rory Sutherland
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