TelevisionTechnology need not be the enemy
New Language for the New Medium of TV > Essays > Technology need not be the enemy
British advertising agencies aren’t positioned to respond to the changing world. Malcolm Poynton describes what needs to change.
“there’s the really big question of just which device people will be downloading content to – will it be the TV or the computer or a mobile phone? At present it’s all three, suggesting it’s anything but a foregone conclusion that technology threatens advertising without offering new opportunities” - Malcolm Poynton
