New medium, new opportunities



Regulators must recognise that digital channels need the commercial freedom to be able to develop their businesses. Ultimately the viewers will regulate us: if we overstep the mark they will turn the television off explains Lisa Opie?

Lisa Opie “Anything which makes watching TV a better and more convenient experience is good news for the medium, which in turn should be good news for advertisers and for channels with content that enjoy a genuine connection with viewers.” - Lisa Opie
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