TelevisionA Research Perspective: Is Media Planning Keeping Up With the Pace?
The New Medium of TV > Essays > A Research Perspective: Is Media Planning Keeping Up With the Pace?
“Are the opportunities of today's
brave new television landscape
being fully exploited by media
planners? Television's recent
changes bode well for the
rehabilitation of drip advertising,
but it needs an image overhaul
(not to mention a new name) to
take its rightful place amongst
planners' preferred techniques.” - Andrew McIntosh
