TelevisionA Trading Perspective: A Reality Check
The New Medium of TV > Essays > A Trading Perspective: A Reality Check
“Half the population now has
multichannel television, but the
potential for the medium is far
greater than people think. We
need to educate viewers how to
access and consume it, and show
marketers how effective, relevant
and crucial for their business
multichannel TV has become.” - Beverly Clarke, Mark Howe
