TelevisionA Creative Perspective: Breaking Free From The Ad Break
The New Medium of TV > Essays > A Creative Perspective: Breaking Free From The Ad Break
“Despite three very tough years
advertising creativity is alive and
well - amongst the UK's leading
advertisers and agencies, at least.
Yet the basic product format of TV
advertising – spots in breaks – has
remained virtually unchanged for
decades. So what’s the
alternative?” - Andy Bryant
