TelevisionA Communications Planning Perspective: What Have You Done For Your Target Market Recently?
The New Medium of TV > Sections > Change In Practice > A Communications Planning Perspective: What Have You Done For Your Target Market Recently?
“Ensuring usual channels aren’t
followed out of apathy and
cultivating openness to innovation
and change are essential in the
integrated communications age
– where talking to consumers at
the right time and in the right
place rather than any one medium
is king.” - Sue Unerman
