TelevisionA Media Strategy Perspective: 'Clutter': An Industry Myth Revealed
The New Medium of TV > Sections > A Broadcaster Perspective > A Media Strategy Perspective: 'Clutter': An Industry Myth Revealed
“Attempts to gauge the frame of
mind of the audience, and how
this can vary depending on mood,
place and time is challenging
received wisdom about unsolicited
content, or 'clutter'.” - Mark Greenstreet
