TelevisionA Broadcaster Perspective: Differentiation is King
The New Medium of TV > Sections > A Broadcaster Perspective > A Broadcaster Perspective: Differentiation is King
“The whole nation will have
multichannel TV within a few years
and niche channels en masse will
outstrip ITV1 by far. But how can
today's multichannels break
through current preconceptions of
the meaning of 'niche'?
” - Lisa Opie
