TelevisionMagic mirrors: new research tools for the new models of television
New Language for the New Medium of TV > Essays > Magic mirrors: new research tools for the new models of television
We have to change the way we research TV viewing, to ask new questions about the quality of viewing and how people actually engage with TV. Furthermore, we have to ask ourselves as researchers: are we helping this process or sitting in judgement of it? Brian Jacobs explores...
“People do not watch television the way they used to. We all know that, but less obvious are the consequences: you cannot understand TV viewing simply by measuring it in the old way, as if nothing has changed.” - Brian Jacobs
