TelevisionA Broadcaster Perspective: Knowing Your Consumer In The 21st Century
The New Medium of TV > Essays > A Broadcaster Perspective: Knowing Your Consumer In The 21st Century
“The balance of power between
broadcaster, advertiser and
consumer has shifted
fundamentally – in favour of the
consumer. And this is posing key
challenges for all in the fastmoving
21st century television language.
” - Alan James
