TelevisionAn Academic Perspective: Long-Term Issues For TV Advertising
The New Medium of TV > Essays > An Academic Perspective: Long-Term Issues For TV Advertising
“This essay looks at three long-term issues for TV advertising. First, how much is the recent
reduction in TV advertising revenue structural
or cyclical? Second, can niche channels
deliver niche audiences for which advertisers
will pay a premium cost per thousand? Third,
what will be the impact of personal video
recorders (PVRs) and other digital
technology?
” - Patrick Barwise
