TelevisionA Marketing Perspective: The Branding Bubble
The New Medium of TV > Sections > TV : Social Context > A Marketing Perspective: The Branding Bubble
“British television's branding 'gold
rush' came in the Nineties. Now
the industry must grapple with the
branding challenges posed by
self-scheduling and the rise of the
PVR. Nor are they just the
broadcasters' problems –
advertisers need to be far more
nimble and selective if they are to
win 'consumer permission'.
” - Andrew Curry
