TelevisionA Consumer Insight Perspective:Global Media Change
The New Medium of TV > Essays > A Consumer Insight Perspective:Global Media Change
“The media have changed more
in the last 20 years than in the
previous 200 but we mustn't be
fooled by hype over the impact on
behaviour. The secret of success
in constantly changing broadcast
environments is in understanding
social context. Most people are
driven by convenience, simplicity
and enjoyment rather than
sophisticated technological
features, and the great rules of
effective communications should
be reinforced rather than
dismissed.
” - Sheila Byfield
