TelevisionTaking content to the people
New Language for the New Medium of TV > Essays > Taking content to the people
We need to maintain a healthy market in content so that new entrants into the digital marketplace are incentivised to innovate and develop new ways of reaching audiences. That means creators must continue to control the rights to the programmes they make argues Alex Graham…
“The exponential growth of illegal downloading demonstrates that people want to control the time and the place of their viewing experience and broadcasters will have no choice but to respond to those demands.” - Alex Graham
