TelevisionA new model for the post-switchover world
New Language for the New Medium of TV > Essays > A new model for the post-switchover world
The industry and policy-makers need to create a framework which looks to the future, and the potential of new media and distribution systems, rather than trying to solve old problems for an old model which is rapidly running out of time. Robin Foster explains…
“We should all welcome new advertising techniques because they can help fund content that will benefit the viewers.” - Robin Foster
