TelevisionConsumers as creators: adapting to convergence
New Language for the New Medium of TV > Sections > What's happening to viewers > Consumers as creators: adapting to convergence
Changes in the technological landscape have shifted consumers from
passive receivers to active creators of content. However, new business models and
the availability of high bandwidth capacity must be in place to handle
the implications of this consumer revolution, advises Malcolm Taylor.
“The pervasiveness of the internet is wreaking fundamental change in the
industry, as advertising money shifts online and as consumer attention drifts
from traditional media.” - Malcolm Taylor
