Tomorrow's TV people
New Language for the New Medium of TV > Sections > What's happening to viewers > Tomorrow's TV people
For tomorrow’s viewers, TV may no longer be part of an external reality but instead part of our subjective fantasy worlds, tailored for us and us alone. Susan Greenfield prophesises…
“Already we have seen huge changes in product placement and advertising through conveyance of indirect mood rather than promoting the qualities of the product.” - Susan Greenfield


