TelevisionMedia performance management: evolving the language of media auditing
New Language for the New Medium of TV > Essays > Media performance management: evolving the language of media auditing
Size is thought to be muscle in many markets, but whatever the larger media buying companies claim, scale is not the issue in the media market. John Billett discusses how value for money will continue to be the guiding principle whatever the future of television…
“price pooling is a worthwhile exercise but by itself is one-dimensional and open to misconstruction” - John Billett
