TelevisionMobile broadcasting: red herring or big fish?
New Language for the New Medium of TV > Essays > Mobile broadcasting: red herring or big fish?
Mobile TV could change the way people view; it will be a foolish advertiser, mobile operator or content provider who ignores its possibilities. Jacques Bughin explains.
“You see far more people now taking pictures using their mobile phones, and few bother to carry a separate camera… these facilities are now available to us via a single, multi-application device that is lightweight and portable; already as much a part of our everyday kit as a wristwatch…and far more useful.” - Jacques Bughin
