TelevisionBook synopsis
The next BIG thing (2005) - explores future developments in broadcasting.
With contributions from leading business and industry luminaries including Daisy Goodwin, Lorraine Heggessey, Elisabeth Murdoch, Sir Alan Sugar, and Simon Woodroffe, the book discusses crucial areas - creativity and profitability of independent programming making, new delivery platforms and the future of advertising.
With contributions from leading business and industry luminaries including Daisy Goodwin, Lorraine Heggessey, Elisabeth Murdoch, Sir Alan Sugar, and Simon Woodroffe, the book discusses crucial areas - creativity and profitability of independent programming making, new delivery platforms and the future of advertising.
