Book synopsis

People are watching more television - and more TV advertising - than ever as the supply of TV channels via conventional TV New Language for the New Medium of Television and new emerging TV platforms, such as mobile and the web, continues to rise. How they are watching is changing fundamentally, however, and understanding this new behaviour is the key challenge all of us now face.

The essays that follow explore how the dynamics and economics of the new medium of TV are impacting on the way business is conducted across the industry today.