TelevisionBook synopsis
People are watching more television - and more TV advertising - than
ever as the supply of TV channels via conventional TV
and new emerging TV platforms, such as mobile and the web, continues to rise.
How they are watching is changing fundamentally, however, and
understanding this new behaviour is the key challenge all of us now face.
The essays that follow explore how the dynamics and economics of the new medium of TV are impacting on the way business is conducted across the industry today.
and new emerging TV platforms, such as mobile and the web, continues to rise.
How they are watching is changing fundamentally, however, and
understanding this new behaviour is the key challenge all of us now face.
The essays that follow explore how the dynamics and economics of the new medium of TV are impacting on the way business is conducted across the industry today.
