Author biographies

Patrick Barwise
Professor of Management and Marketing, London Business School
Chris Bonney
CE0, Screentime Partners
Peter Bowman
Commercial Strategist, UKTV
Andy Bryant
Director, Creative, Red Bee Media
Sheila Byfield
Director of Consumer Insight, MindShare Worldwide
Beverly Clarke
Head of Insight, ids
Andrew Curry
Director, The Henley Centre
Dick Emery
Mark Greenstreet
Deputy Managing Director, Carat Insight
Mark Howe
Managing Director, ids
Andrew Howells
Managing Partner, Zip TV
Jeremy Isaacs
Founding Chairman, Artsworld
Alan James
Head of Media Planning, BBC Broadcast
Andrew McIntosh
Research Director, ids
Lisa Opie
Managing Director, Flextech Television
Mandy Pooler
Chief Executive, The Channel, WPP
Robert Saville
Partner, Mother
Mike Smallwood
Consultant, UKTV
Jon Stokes
Organisational Psychologist, Stokes & Jolly
Sue Unerman
Director of Strategic Solutions, MediaCom