Author biographies



These different authors range from students to managing directors, from programme makers to academics. As a group they summarise current industry thinking.

Stephen Andrews
Course Director, Advanced Diploma in Advertising, Hertford College
John Billett
Chairman Billetts
Andy Bryant
Director, Creative, Red Bee Media
Jacques Bughin
Director, McKinsey & Co
Helen Calcraft
Managing Partner, Miles Calcraft Briginshaw Duffy
David Docherty
Author, former senior executive at YooMedia and BBC
Barry Elson
CEO and Director Telewest Global
Robin Foster
Independent Advisor
Alex Graham
Chairman PACT, CEO Wall to Wall
Suzanne Gray
Advertising Director, BMW
Susan Greenfield
Professor of Pharmacology Oxford University
Nick Hurrell
Chairman, M&C Saatchi Europe
Brian Jacobs
EVP Global Media Practice, Millward Brown
Julia Jordan
Executive Director Business Strategy Flextetech and UKTV
Lisa Opie
Managing Director, Flextech Television
David Pattison
IPA Chairman / CEO PHD Media
Malcolm Poynton
Executive Creative Director Ogilvy & Mather
Alan Rutherford
Global Media Director, Unilever
Rory Sutherland
Vice-Chairman, Ogilvy One Worldwide
Malcolm Taylor
Chairman Regulatory Framework Working Group, UK Broadband Stakeholder Group
Bill Thompson
Technological Critic, Academic
Virginia Valentine
Founding Partner Semiotic Solutions
Nigel Walley
Chairman Decipher Group of Companies