Sue Unerman

Sue Unerman runs planning at MediaCom. She joined Benton and Bowles in 1983 after studying history at Oxford University. In 1990 she joined TMBG (now MediaCom) to lead strategic planning. Sue devised Real World Communications - an integrated planning approach that ensures consumer engagement not just exposure – which helped grow MediaCom to the largest UK media agency. Sue thinks that the communications industry is on the edge of a revolution and that genuine integration will fundamentally change the way communications companies work together.

A Communications Planning Perspective: What Have You Done For Your Target Market Recently?
(New Medium of TV)