Sheila Byfield
The New Medium of TV > Authors > Sheila Byfield
Sheila Byfield has been in the WPP group for 13 years, having joined
MindShare from Ogilvy & Mather. She has responsibility for both
industry and proprietary research. Prior to joining the agency world,
Sheila spent 13 years working in commercial television and a further
five years in print media. Sheila is a regular speaker at industry
conferences and has written a wide range of published work. She is
Chairman of the European Association of Communications Agencies’
Media Research Committee, and is also a visiting Research Fellow of
the University of Leeds.
