Alan Rutherford

Alan Rutherford is Global Media Director, Unilever Plc. Since starting out in the business in 1983, Alan has held a range of planning, buying and account management positions, primarily at Dorland Advertising and Ogilvy & Mather. He joined Unilever in June 1998, with the brief to increase Unilever's media efficiency and communication effectiveness. He has been responsible for significant changes to the way Unilever manages its brand communication and creative and media agencies.

Re-thinking old habits
(New Language for the New Medium of Television)