Brian Jacobs

Brian Jacobs, EVP, Global Media Practice, Millward Brown Group, has spent over 35 years in advertising and media agencies, including spells at Leo Burnett, Carat International and at Universal McCann. He joined Millward Brown in 2003 with a brief to use its expertise in understanding brands and advertising effect to help fuel and inform media strategies and plans. Since then he has been involved in the development of channel planning capabilities, and creating and working on media consultancy business for several large advertisers. He continues to develop links between Millward Brown and the media agency community. He co-authored Spending Advertising Money.

Magic mirrors: new research tools for the new models of television
(New Language for the New Medium of Television)