John Billett

John Billett is Chairman of Billetts, the international management consultancy specialising in enhancing marketing communications effectiveness. He launched billetts America in October 2003 and was given an AdAge Media Maven award for 2004. In August 2005, billetts was acquired by Thomson Intermedia. John has an extensive 35+ years in media. First, in major advertising agencies where he was media director of two UK top 10 agencies and later as an independent planning and buying business in the 1980s.

Media performance management: evolving the language of media auditing
(New Language for the New Medium of Television)